My Services
What I Do Best
I work best as a strategic partner — someone who can think at the 30,000-foot level and still roll up her sleeves to execute. Whether you need ongoing marketing leadership or help with a specific initiative, here's how we can work together.
Fractional Marketing Leadership
You need senior marketing expertise, but you're not ready — or it doesn't make sense — to hire a full-time director. I step in as your embedded marketing partner, owning strategy and execution across your channels so you can focus on running your business.
This is ideal for small-to-mid size businesses that have outgrown DIY marketing but aren't ready for a full-time hire. We'll set priorities together, build a roadmap, and I'll lead the work from there.
Let's talk about what this looks like for your business.
Integrated Campaign Strategy & Execution
Got a product launch, a seasonal push, or a goal you've been circling for months? I'll build the campaign strategy and run it — from messaging and audience targeting to content, email, social, and performance reporting. No more cobbling it together across three different vendors.
Priced by project scope. Let's talk.
Email Marketing
Email is still the highest-ROI channel in marketing — when it's done right. I build programs that people actually open and act on, with consistent track records of 50%+ open rates across both B2B and B2C audiences. This includes strategy, list segmentation, copywriting, and ongoing optimization.
Available as a standalone project or as part of a retainer.
Data Analytics & Marketing Reporting
Most businesses are sitting on data they're not using. I build clean, actionable dashboards in PowerBI, Tableau, and Excel that give you and your leadership team a clear picture of what's working — and where to focus next. This is especially powerful for businesses that have marketing activity happening across multiple channels but no centralized way to see it all.
Priced by project scope.
Brand Messaging & Positioning
Before any of the tactics matter, you need to be clear on what you're saying and who you're saying it to. I help businesses nail their core messaging — the language that resonates with the right audience, differentiates you from the competition, and stays consistent across every touchpoint.
Typically delivered as a messaging guide your whole team can use.
Content Strategy
Blog, social, email, thought leadership — content works when it has a strategy behind it. I'll help you figure out what to create, for whom, how often, and how to make it do more than one job at a time. I can also oversee execution or plug in writers and creatives as needed.
Available as a standalone strategy engagement or ongoing retainer.
Not Sure Which One You Need?
That's okay — most of my best client relationships started with a conversation, not a service menu. Tell me what you're trying to accomplish and we'll figure out the right fit together.